We write dialogue that makes chatbots and voice assistants helpful, natural and persuasive when they talk to your users.

How to make your voice assistant speak human

In collaboration with Google, we teach conversation design teams the principles of technology, psychology and copywriting.

Learn more about our training

Bol.com conversational reviews

Twice as many reviews
than the traditional
review form

Unilever more respondents

Better qualitative research with conversational reviews

Unilever more respondents

Better qualitative research with conversational reviews

Nederlands Danstheather selection assistant

Twice as many leads
compared to
traditional website

In bots
we trust.

Hans van Dam

We focus on writing dialogue for chatbots and voice assistants. Our conversational copywriters make your bot come to life and make it useful for your users.

Since conversational copywriting requires a unique set of skills, we recruit and train our own people. This ensures your bot becomes helpful, natural and persuasive.

No matter which technology you have decided to use or how advanced your operation is, we have a solution that works for you.

From service to sales. From chat to voice. In bots we trust.


Hans van Dam

Managing Director &
Conversational Copy Lead

Joris Groen

Creative Director

Olaf Igesz

Managing Partner &
Business Developer

Conversational Academy

Our people follow extensive training to become robocopywriter – or conversational ux-writer or conversational designer.

Whatever you call this new role, we’re the only place in the world where you can truly learn and master all required skills.

  • Character Development
  • Conversation design
  • Scenario writing
  • Conversational copywriting
  • Persuasive copywriting
  • UX-writing
  • Behavioural design
  • Artificial Intelligence (basics)
  • Natural Language Understanding (basics)
  • Conversational tools

Want to become a conversation designer?

Go to Conversational Academy and sign up.



Curious to see what we can do for you? Feel free to get in touch (no strings attached).


Why do you have an academy?

Writing dialogue for bots is a new job. So far, there aren't many that understand how to design conversations and put dialogue at the heart of the user experience. It's therefore crucial that we train people in our academy.

In the academy you learn everything there is to know about character development, conversation design, scenario writing, conversational copywriting, persuasive copywriting, ux-writing, all useful tools and so much more. Want to know if you can join the academy? Send an email with your resume to academy@robocopy.io.

Why would I choose to work with Robocopy?

That's an important question. Our team consists of psychologists, engineers and copywriters. This gives us a great understanding of both the human and the artificial brain. That unique combination enables us to develop models that help humans and bots communicate effectively. And you don't just have to take our word for it, we consistently deliver successful business cases for major corporations.

Why can't AI just make my bot successful?

AI, or artificial intelligence, is an exciting development. Everybody sees the potential but in reality the possibilities are quite limited. We have a good understanding of what AI can and cannot do, and that allows us to work hand in hand with this exciting new technology.

Do you have references?

We sure do! We work for major companies like ENGIE, KPN and New York Pizza. If you would like to talk to any of our clients, please let us know so we can schedule a meeting.

Do you work with every major chatbot platform?

Yes. We are completely platform agnostic. Our people fundamentally understand how chatbots work and this allows them to build conversations on every major platform.

Do you also write copy for voice assistants, like Alexa?

Great question. We write copy for all types of bots that interact with humans. Chatbots, voice assistants like Alexa, but also for robots that keep people company.

Why is conversational copywriting so important?

Users want an easy experience. They no longer want to click and point, they want to chat and talk. Like they do with their friends. They want a natural experience.

The conversational copywriter enables this. They make chatbot technology come to life and make it useful. Conversational copy makes your bot helpful, human and persuasive when it engages with your customers.