We help you to design conversations that make chatbots and voice assistants more natural, helpful and persuasive through consultancy, copywriting and training.

How to make your voice assistant speak human

In collaboration with Google, we teach conversation design teams the principles of technology, psychology and copywriting.

Learn more about our training

Training for startups and enterprises More than 1200 people trained

In our Conversational Academy, we train and certify conversation designers around the world with online courses, bootcamps, reviews and coaching.

We design your conversations The best user experience for your bot

Our experienced conversation designers work directly for your brand to deliver copy, flowcharts and everything you need to go live.

We design your conversations The best user experience for your bot

Our experienced conversation designers work directly for your brand to deliver copy, flowcharts and everything you need to go live.

In bots
we trust.

Hans van Dam

Robocopy recognises, develops and promotes the role of the conversation designer. We therefore train and certify conversation designers around the world, and we help brands with conversation design directly.

The skillset of the conversation designer is new and challenging. A good conversation designer needs to understand technology, psychology, and language. It might be challenging, but it’s crucial to unlock the potential of conversational technology.

We have developed a structured design method that works for small and larger business. It not only makes chatbots and voice assistants more helpful, natural and persuasive, it also lets the team work in such a way that it can grow and scale throughout the organisation.


Hans van Dam

Managing Director &
Conversational Copy Lead

Joris Groen

Creative Director

Olaf Igesz

Managing Partner &
Business Developer

Conversational Academy

The world’s training institute for conversation designers

The curriculum in the Conversational Academy is developed in close collaboration with the world’s leading technology companies. The principles in our courses are platform agnostic and relevant to every vertical.

From service to sales. From chat to voice.

In the Conversational Academy, you will learn to make your chatbot or voice assistants more helpful, natural and persuasive by focussing on:

  • Cooperative principle
  • Bot persona
  • User centric design
  • Sample dialogue
  • Wizard of Oz testing
  • Expert rewrites
  • Repair messages
  • Long tail design

Want to become a conversation designer?

Go to Conversational Academy and sign up.


Become a certified trainer

Join our fast growing community of conversation designers

Robocopy is growing globally. We are therefore searching for people and companies that want to become a Robocopy certified trainer.

You will follow an intensive course so that you can become licensed to preach our philosophy on conversation design around the world.

Want to become a certified trainer? Just send an email to partner@robocopy.io.


Curious to see what we can do for you? Feel free to get in touch (no strings attached).


Why do you have an academy?

Writing dialogue for bots is a new job. So far, there aren't many that understand how to design conversations and put dialogue at the heart of the user experience. It's therefore crucial that we train people in our academy.

In the academy you learn everything there is to know about character development, conversation design, scenario writing, conversational copywriting, persuasive copywriting, ux-writing, all useful tools and so much more. Want to know if you can join the academy? Send an email with your resume to academy@robocopy.io.

Why would I choose to work with Robocopy?

That's an important question. Our team consists of psychologists, engineers and copywriters. This gives us a great understanding of both the human and the artificial brain. That unique combination enables us to develop models that help humans and bots communicate effectively. And you don't just have to take our word for it, we consistently deliver successful business cases for major corporations.

Why can't AI just make my bot successful?

AI, or artificial intelligence, is an exciting development. Everybody sees the potential but in reality the possibilities are quite limited. We have a good understanding of what AI can and cannot do, and that allows us to work hand in hand with this exciting new technology.

Do you have references?

We sure do! We work for major companies like ENGIE, KPN and New York Pizza. If you would like to talk to any of our clients, please let us know so we can schedule a meeting.

Do you work with every major chatbot platform?

Yes. We are completely platform agnostic. Our people fundamentally understand how chatbots work and this allows them to build conversations on every major platform.

Do you also write copy for voice assistants, like Alexa?

Great question. We write copy for all types of bots that interact with humans. Chatbots, voice assistants like Alexa, but also for robots that keep people company.

Why is conversational copywriting so important?

Users want an easy experience. They no longer want to click and point, they want to chat and talk. Like they do with their friends. They want a natural experience.

The conversational copywriter enables this. They make chatbot technology come to life and make it useful. Conversational copy makes your bot helpful, human and persuasive when it engages with your customers.